Reaching for the Biggest Market

AMC, with a hit car in the U.S., wil make Jeeps in China

The American jeep, a favorite vehicle of World War II G.I.s and weekend off-the-road runners, is on the way to China. Last week in Peking, American Motors Chairman Paul Tippett and Wu Zhongliang, general manager of the Peking Automotive Industry Corp., signed an agreement for the joint production of Jeeps in China.

AMC's Chinese deal is the latest in a series of moves to boost sales ($2.9 billion in 1982) and put the firm back in the black. That will be no...

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