After cyanide-laced Tylenol capsules killed seven people in the Chicago area last fall, the U.S. Food and Drug Administration passed tough new regulations requiring drug manufacturers to package their products in tamper-resistant combiners. Now those safer boxes and bottles are turning up on store shelves across the country, and in some cases, companies have gone to extraordinary lengths in their zeal to protect.
As the maker of Tylenol, Johnson & Johnson had the most to gain by renewing consumers' trust. Before the murders, Tylenol had 37% of the $1.2 billion painkiller market; that share slipped to 7% during the scare, but...
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