An avalanche of paper overwhelms most TIME staffers every week. But those involved in this week's cover story found themselves buried under something more than the usual pile of memos and files: Babel-like towers of catalogues listing everything from jewels to jelly beans. His office glutted with glossy booklets and brochures, Senior Writer Michael Demarest was astonished by the profusion of goods offered by specialty houses, though he has long consulted catalogues to meet his gardening needs. Indeed, he has admired the process ever since he managed to order, in...
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