Dividends: Singapore Chic and Shock

With millions of people around the world strutting their status in designer denim, label watchers are growing a bit jaded with the usual insignias. So to put a new gleam in their eyes, a Singapore firm has introduced blue jeans with a solid-gold label and a similarly lustrous price tag: $850. Yane jeans bear a Y-shaped trademark, which is made with 1.12 oz. of 22-karat gold, on the pants just above the right hip pocket.

Boutique browsers have snapped up more than 100 pairs since the jeans went on display in May. At one shop a businessman bought two pairs each for...

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