Cultured Corporate Winners

How clear goals—and some office heroes—can bring success

Japanese management techniques will not reverse America's economic decline. Neither will obsessive number crunching or strategic planning. O.K., so what will? Strong corporate cultures, that's what. Such is the blunt message of Corporate Cultures (Addison-Wesley; 242 pages; $14.95), a lively dissection of American business winners written by Terrence E. Deal of the Harvard Graduate School of Education and Allan A. Kennedy, a Boston-based consultant. Executives, say Deal and Kennedy, must recognize that "a strong culture has almost always been the driving force behind continuing success...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!