Press: Flack Attack

The Post spurns p. r. "wolves"

Reporters often rely on publicists to alert them to stories, but customarily dismiss the public relations trade as "flackery." They especially bridle at the notion that p.r. agencies offer clients "influence" or "access" to news organizations; journalists consider themselves open to anyone with a story or a complaint.

Resentment reached the flash point with Washington Post Editorial Page Editor Meg Greenfield when she "looked at the disaster area that is my desk and saw that everything on it had two or three p.r. firms' names on the letterhead." Greenfield sent a fiery memo to Post Executive Editor...

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