Video: Now . . . Words from a Sponsor

Can PBS offset cutbacks with commercials?

It is not inconceivable. As the sun sets over the Great Barrier Reef and David Attenborough strolls into a fadeout contemplating some prehistoric epiphany, none other than Mr. Whipple may be nipping at his desert boots, fingers flexing around a roll of Charmin. Hard pressed on all sides—especially from Washington—PBS will try running commercials to keep solvent and keep the flag flying.

"At the time of our best season ever, the future looks just horrible," groans PBS President Larry Grossman. Samurai budgeteers have already cut the original 1983...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!