Dividends: Grandson of Hula Hoop

"We believe that the nation and the world are ready for a new Hula Hoop era." Venturing that brave prediction is Barry Shapiro, 39, executive vice president and general manager of the Wham-O Mfg. Co., the San Gabriel, Calif., toy and sporting-goods maker that introduced the hoop in 1958. During a slightly mad six-month period 25 years ago, as many as 120 million hoops were sold around the world. A 1967 version called the Shoop-Shoop Hula Hoop was filled with ballbearings to make a swishing sound. It briefly sparked renewed interest, but failed to reignite the fad.

Now the company is trying...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!