End of a Billion-Dollar Dream

Ludwig gives up on his project to tame the Amazon region

In 1967 American Billionaire Daniel K. Ludwig paid $3 million to a group of Brazilian families for approximately 6,000 sq. mi. of dense rain forest in the country's remote Amazon region. He then set in motion a bold plan for developing the area to help meet anticipated world shortages of food, lumber and wood pulp for papermaking.

Last week, after investing more than $1 billion, Ludwig, 84 and ailing, decided to abandon his cherished "Jari" project, named for an Amazon tributary that winds through the property. Possibly the largest entrepreneurial effort ever...

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