Snap, Crackle, Flop!

The FTC drops its effort to crunch the Big Three cereal makers

As an encore to the spectacular wind-ups to the A T & T and IBM antitrust suits, the Government last week dropped its nine-year effort to break up Kellogg Co., General Mills and General Foods, three breakfast champions that control 80% of the ready-to-eat cereal market. The case was the last of Washington's marathon antitrust battles against Big Business, which have clogged courts and enriched lawyers for more than a decade.

The Federal Trade Commission's decision to halt the cereal suit was another example of the Reagan Administration's antitrust philosophy. The...

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