The FTC drops its effort to crunch the Big Three cereal makers
As an encore to the spectacular wind-ups to the A T & T and IBM antitrust suits, the Government last week dropped its nine-year effort to break up Kellogg Co., General Mills and General Foods, three breakfast champions that control 80% of the ready-to-eat cereal market. The case was the last of Washington's marathon antitrust battles against Big Business, which have clogged courts and enriched lawyers for more than a decade.
The Federal Trade Commission's decision to halt the cereal suit was another example of the Reagan Administration's antitrust philosophy. The...
To continue reading:
or
Log-In
