Selling Romance, British Style

Laura Ashley goes from a kitchen table to sales of $100 million

A world in search of old-fashioned romance has closely followed this year's fairy-tale stories about Britain's Prince Charles and the Princess of Wales. Selling British romance has also proved a fine business for Laura Ashley Ltd., which has turned a blend of Victorian ruffles and patterns into a nearly $100 million-a-year women's wear and home-furnishings company. The firm's line of frilly blouses, pastel flowered bedspreads and quilted tea cozies now sells from San Francisco to Singapore and from Milan to Melbourne....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!