CBS's $10 million service is the latest to vie for highbrows
"CBS Cable would like to help expand your universe," said the advertising brochure, and for once chest thumping seemed in order. The occasion was last week's entry by CBS, one of the giants of network television, into the rapidly expanding cable field. In tone and focus, its new CBS-C service is a bold gamble of more than $10 million on a market that has often proved treacherous for TV: cul ture and fine arts. In the first seven days, viewers were almost buried under...
To continue reading:
or
Log-In
