Blow-Up Billboards

I think that I shall never see A billboard lovely as a tree. Indeed, unless the billboards fall I'll never see a tree at all. —Ogden Nash, Song of the Open Road.

These days Ogden Nash might have trouble seeing the forest as well as the trees. Now appearing along American highways are giant, air-filled, three-dimensional billboards. Since Robert Keith Vicino, 28, the president of Robert Keith & Co. of San Diego, created his first inflatable billboard display (a 30-ft. tall beer bottle for Budweiser in 1979), demand has inflated as fast as the blow-up advertisements. This year Vicino expects sales of...

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