Press: Dial M for Money

IRS okays nonprofit profits

When the Public Broadcasting stations in New York (WNET), Washington (WETA), Chicago (WTTW) and Los Angeles (KCET) launched the monthly television guide Dial (circ. 690,000) last September, praise from charter subscribers was all but overwhelmed by protests from other publishers. Reason: Dial, which is sent to supporters of sponsoring stations (now including WTVS Detroit) who contribute at least $25 a year, would compete for advertising with commercial magazines while enjoying Public Broadcasting's nonprofit advantages. Among those breaks: generous tax exemptions, lower postal rates, tax-deductible subscription fees and free promotion on PBS stations.* Publisher Philip Merrill, whose Washingtonian (circ....

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!