Living: Croissant Vite

France's answer to le burger

Frenchmen in the mass, alas, have succumbed to American fast food. McDonald's has hamburger dispensaries all over Paris, and Burger King has opened a shop on the Champs-Elysées. But the French have launched a spirited counterattack. Their ammunition is the croissant, the flaky, crescent-shaped roll that is as dear to French palates as scones to the Scots or Mom's apple pie to Americans. Gourmands are lining up for McCroissants at American-patterned restaurants rapides from sleazy St. Denis to the Boulevard St. Germain.

The first chain, named Croissanterie, was kneaded...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!