Business: Swift Profits

Nike shoes are front runners

Like the ski parka and the ten-speed bike, multi-hued running shoes have become part of the trappings of the modern American, even if his or her idea of exercise consists only of getting up to turn on the television set to watch the Wide World of Sports. Bearing price tags that range up to $69, the new breed of cushioned rubber athletic shoe has trampled that familiar and often smelly old relic, the sneaker.

The most successful U.S. manufacturer of the fancy new footwear is Blue Ribbon Sports of Beaverton,...

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