Press: Sunny Saturday

A new owner for the Review

When Carll Tucker bought the august Saturday Review in 1977, he described its typical reader as "somebody's aunt." Unable to attract a younger audience of nieces and nephews, Tucker, 28, sold the ailing magazine last week to Robert I. Weingarten, 38, owner of Financial World (circ. 59,000), an investment magazine. The purchase price was not revealed. Says Tucker, who will stay on as editor of Saturday Review (circ. 500,000): "Going at the speed we were going at, we weren't going to get from here to there."

Founded in 1924, Saturday Review flourished in the '50s and...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!