World Airways' $69.99 flights of fancy
Inflation-weary Americans last week set up sieges at travel bureaus and clogged telephone lines to get tickets for perhaps the best airline bargain ever: World Airways' $69.99 flights from the East to West coast, and from Los Angeles to Hawaii. The tiny airline (1979 revenues: $166 million), in a monthlong promotion offer from mid-April to mid-May, is undercutting existing rates across the continent by as much as $228.
The cheap fares are a carefully staged tactic to fill up World Airways' planes once again. A year ago, the line's cut-rate, $99 coast-to-coast flights were soaring at 80%...
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