Sport: The Selling of the Super Bowl

One thousand reporters meet 3,000 stuffed chicken thighs

Surrounded by 20 reporters one day last week, Fred Dryer of the Los Angeles Rams recounted how he and former Teammate Lance Rentzel attended the 1975 Super Bowl as accredited correspondents for Sport magazine. "We acted just like regular beat-reporters would," he said. "We ate and drank free all week, but we were unbelievable tippers. We slept in our suits. We blurted questions. We weren't interested in answers, and we didn't wait for them."

His listeners laughed heartily, if a mite uneasily. Dryer's caricature bore more...

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