Living: Trading Faces, the Latest Wrinkle

After the shave, men are putting on masks and moisturizers

"Are you man enough to send for a free book on a very delicate subject?" asks the ad in a men's magazine. Bad breath? Dandruff? Body odor? Not quite. The latest wrinkle in self-improvement for men is skin care. It seems that after kidding the wife about all that goop she put on her face, some husbands were sneaking the stuff themselves. Now many men are coming out of the water closet and openly buying pricey new shave creams and such exotic accompaniments as toners,...

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