As most grownups remember them, baseball cards were icons of wholesomeness and tradition. The cardboard heroes flashed all-American smiles and nearly always posed hitting, pitching or fielding. But now a touch of flamboyance is stealing into the baseball-card business (estimated sales: $45 million). While most cards retain the classic style, a few of the new designs might be enough to make Cubs Announcer Harry Caray blurt his famous "Holy cow!"
Fleer Corp., of Philadelphia, one of the three heavy-hitting companies in the business, sells a card picturing Glenn Hubbard, animal-loving second-baseman for the Braves, with a giant python draped across his shoulders....
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