Armaments: Hard Sell

In defense of the Exocet

The manufacturer of a weapon that became famous for its successful use against Britain during the 1982 Falklands war took out an advertisement in a British magazine last week—not to apologize but to defend the weapon against charges that it is a lemon. The sponsor of that milestone in marketing history is Société Nationale Industrielle Aérospatiale, the French firm whose Exocet air-to-surface missile was responsible for one of the biggest British setbacks of the ten-week war. Argentina used the weapon to sink the destroyer H.M.S. Sheffield, which went down in the South Atlantic on May 4,...

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