Dividends: Freebie for the Rich

Even in a world of "buy one, get one free," the full-page New York Times ad was an eye-catcher. The deal: buy an apartment in the Viscaya, a new luxury high-rise on Manhattan's swanky East Side, and drive away in a free 1983 Rolls-Royce Silver Spirit. "If you already own a Rolls," continued the ad, "we can discuss alternative options."

The Viscaya is what real estate agents like to describe as "very special." Maybe a little too special. The two-bedroom units in the pencil-thin tower start at $582,500 and go as high as $1.2 million. They come complete with spectacular views,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!