The $40 Million Gamble: ABC goes all out on its epic The Winds of War

ABC goes all out on its epic The Winds of War

Before it is through, boasts ABC, it will have reached virtually every American twelve years of age and older. It will have conveyed its message through direct mail, school study guides, a film documentary, TV and radio spots, and newspaper and magazine ads—well over a billion "impressions" in all. If these projections are accurate, then doubtless you already have the word: on Sunday, at 8 p.m. E.S.T., ABC will begin broadcasting the most expensive, most spectacular mini-series ever made, a $40 million,...

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