Press: McPaer Extends It's Franchise

Four months in, Gannett's USA Today is moving on schedule

Los Angeles is the land of endless freeways and fast everything. Thus it might seem fertile territory for a newspaper that is billed by its editor as "a quick read" and that seeks an audience among frequent travelers and uprooted careerists who still care about news from home. Last week the Gannett Co.'s USA Today, the nation's first general-interest national daily, launched itself in sunny Southern California, in the midst of what its editors hoped was a nonsymbolic 1.2-in. rainstorm. The paper's $500,000-plus promotional...

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