Ads Aloft

Courting an airborne audience

Just before the movie begins aboard long-haul flights on American, Braniff and Northwest, a ten-minute, highly professional film flashes on the screen. Titled World on Parade, it appears at first glance to be a 1940s-style newsreel. Passengers listening through their earphones hear a solemn-voiced narrator describe dramatic scenes of F-14 fighters landing on a Navy aircraft carrier. But then comes the soft sell: those are Grumman planes. Other World on Parade segments have included a mini-tour of a Chrysler factory where robots help assemble K-cars and a message for Krugerrands showing how gold was used in the Apollo...

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