The Man Behind the CIgar

Lee Iacocca is generally considered Detroit's No. 1 salesman. Now Moro Cigar Co., one of the distributors of Don Diego cigars, which are made in the Dominican Republic, has picked the Chrysler chairman as the face to launch thousands of shipments of a new line— of cigars.

Last fall Moro's advertising agency, Manhattan-based David, Oksner & Mitchneck,. started a campaign to sell Don Diego smokes. Called "A Man and His Cigar," the ads are testimonials from stogie-chomping chairmen of the board.

They include, in addition to Iacocca, William Fine, head of the cosmetics firm Frances Denney, and Robert Brockway, the boss of...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!