In Oregon: An Adman's Call of the Wild

WRITE, FISH & ENJOY SHAKESPEARE.

There the headline is, back in the classified section of the Atlantic Monthly, along with those two-line ads for items like "Cookie Beef Stew" and pleas for companionship from "caring" bachelors who love long walks and Mantovani. Under the headline is a fat, two-column come-on from the Bear Creek Corp. In Medford, Ore. In the country round Medford, it declares, "trees outnumber people." The place is "15 minutes from Ashland (home of the summer Shakespearean Festival) in the valley of the Rogue River, beloved by demented steelhead and salmon...

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