Discreet Chic

No initials, please

Pierre Cardin wallpaper. Gloria Vanderbilt sweatsuits. Calvin Klein denim diaper covers. The designer craze has made flauntable fashions more commonplace than chic. Now Louis Vuitton, the French maker of luxury luggage, has concluded that many self-respecting snobs may prefer more subtlety. This fall Vuitton will introduce a new line of trunks and suitcases that do not have its famous LV initials sprinkled across the covering fabric.

Vuitton's familiar trademark of crossed golden initials intermingled in a floral pattern dates back to 1896. Georges Vuitton, son of the firm's founder, created the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!