Business: New Baby Bell

The phone company shake-up

Ma Bell is expecting. The announcement came last week as A T & T, the world's largest corporation, shuffled its management and company organization to prepare for the birth of an independent subsidiary. The new offspring, nicknamed Baby Bell, will battle IBM, Xerox and GTE's Telenet for supremacy in the burgeoning computer communications market. It will begin life as a giant with about 15% of Bell's $122 billion in assets, and by 1985 Baby Bell may be doing $10 billion worth of business.

The reorganization of AT&T is part of the Federal Communications Commission's plan to loosen Government control...

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