Business: Report to Kids

Ashland's show and tell

It will never replace Mad magazine in the hearts and reading habits of American teenagers. But with its Annual Report for the New Generation, Ashland Oil hopes to educate some members of the high-school-and-under set. This year the nation's 18th largest oil company (1979 revenues: $6.7 billion) is sending out 81,000 copies of the 16-page document to stockholders, members of the financial community and school programs.

While it does not contain all of the complex data typically published in a regular financial report, the company's first annual report for young...

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