The Olympic boycott hits sales
The Olympics are supposed to be for sportsmen, not businessmen. But every four years companies pay dearly to reap the prestige and lucrative sales surge of an Olympic tie-in. The Carter Administration's Moscow Games boycott, though, has turned the summer's expected sales boom into a bust.
The U.S. Olympic Committee has charged companies $50,000 for the right to become official suppliers to the U.S. team and use the Olympiad symbol in advertising. It also charges an additional $250,000 or more for permission to run consumer-sales promotions tied to the...
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