Senior Writer George Church's first foray into the world of economic journalism was a 1954 story for the Wall Street Journal about a revolutionary trend in packaging orange juice: cardboard containers, like those used for milk. The idea caught on and so, quite clearly, did Church. He rose to become a front-page editor at the Journal, joined TIME as a business writer in 1969, and served for four years as the editor of the Economy & Business section. Since moving to the Nation section early last year, Church has proved himself to be one...
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