Video: ABC Leaps for Gold Ratings

The coverage in Los Angeles sets a TV record

For four years ABC has been preparing for the XXIII Olympiad, practicing its skills, flexing its electronic muscles and pouring more than $325 million TV rights and enough new gadgets and gizmos to set up a whole new network. This week, as the Los Angeles Games begin, an expected audience of —is it possible? — 2 billion plus, over half the people on earth, will be able to judge what ABC has achieved with all that money and exertion. Never in TV history have so many events been covered over so vast an...

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