Design: A Festive Moment, Not an Epic

Two Americans create a bright, breezy look for the Olympics

If there were a special gold medal for creative ingenuity, the U.S. Olympic design team should win it.

With limited time and scant money, it transformed a scattered, dowdy assortment of obsolete and makeshift facilities into a unified, colorful and festive setting for the Los Angeles Games. And all without major investment in new buildings. "Even the simplest new structures would have cost at least $500 million," says Ed Keen, the Los Angeles Olympic Organizing Committee's construction boss. "We couldn't afford such white elephants. So we decided to adapt 26 old athletic facilities—some...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!