In Quest of Quality

A well-run factory is like a ballet. It should be planned with zealous attention to detail and supervised with no tolerance for mistakes. This year some 7,000 executives from such firms as IBM, Borg-Warner and PPG Industries will travel to Winter Park, Fla., to hear that message from Philip B. Crosby, 57, perhaps the leading evangelist of quality in the U.S. and author of Quality Is Free. Cost of a five-day seminar: $1,650. Crosby tells the executives that if they follow his strict rules and manufacture a product right the first time, their companies could increase profits substantially.

Crosby maintains that...

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