Proles join with the middle class in the pleasure with which they contemplate their own names, which is to say, the assurance they derive from knowing that they are not as anonymous and replaceable, as society, in its dealings with them, seems to imply. This need is like that of little children who by similar means gain assurance of their identity and value: 'This is my very own shoe bag,' 'My very own cup and plate,' etc. Thus from one middle-class catalogue you can order His-Her wristwatches, with 'John' on the face of one,...
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