Off-Price but on Target

Selling name brands cheap, upstart chains give traditional clothiers fits

It was a telling vignette from a department-store owner's nightmare. Walking through the designer-dresses floor of Saks Fifth Avenue's flagship Manhattan outlet last week, a fashionably dressed woman was asked what she intended to buy. She replied: "I'm just window-shopping here so I can find something good that I like. As soon as I do, I'm going back home to my off-price merchant and get it much cheaper."

More and more Americans are doing just that. They have discovered that they can usually buy...

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