Fighting It Out

Competition at home leads to success abroad

Some two miles north of the glittering lights of Tokyo's Ginza district is a lesser-known commercial enclave that, in its way, is every bit as dazzling. Called Akihabara, it is a booming bazaar that spills over 20 blocks and is probably the world's most fiercely competitive market for electrical goods. In hundreds of sprawling stores and cubbyhole shops festooned with brightly colored banners proclaiming bargains, customers can buy almost any type of vacuum cleaner or videocassette recorder, refrigerator or radio, humidifier or home computer. Familiar brands...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!