Striving to Boost Savings

Americans are reacting slowly to attractive new investments

Since last December, few Americans have escaped the impassioned pitches from banks, brokerage houses and virtually all other kinds of financial institutions to sign up for tax-sheltered Individual Retirement Accounts. The Fidelity Group of mutual funds in Boston has produced a slick color film about its IRAs that is now playing at workplaces that range from factory floors to coal mines. In Birmingham, Ala., the Robinson-Humphrey Co. brokerage firm rented a hotel ballroom to tell people of the virtues of IRAs. Western Federal Savings & Loan Association in Los Angeles calls its retirement...

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