Grosses keep growing on Broadway, but so do expenses
Question: In today's theater, what keeps swelling like a star's ego?
Answer: Broadway grosses. More people are buying tickets, and paying more for them, than ever before.
As theater folk welcome Nicholas Nickleby to help launch the new season, they can look back on the 1980-81 year and pat their pocketbooks with pride. Attendance was 11 million, up 15% from the record-breaking year before, and box-office receipts tallied $196.9 million, almost quadruple those of the 1969-70 doldrums. A new...