Living: The Hot-Selling Locker Room Look

Kamali's "sweatsuits" embody both the funky and the practical

No one has ever seen her jog. She has no time for tennis. And she certainly does not play baseball, soccer, basketball or any of the other sweaty sports that absorb millions of Americans. "Watching people on the street is my thing," says Clothes Designer Norma Kamali.

As a result of that tranquil pleasure, Kamali, 36, a petite, reclusive native New Yorker of Basque-Lebanese descent, finds herself at the center of a fashion revolution. It had its small beginnings last year on one of the trails...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!