Executive View
He is so well known back home in Sweden that headline writers identify him by his initials alone: P.G. He has a small circle of close friends: professors, psychiatrists and other intellectuals; he relishes their barbs at business because they challenge him to "see the other side." He is married to a social worker, who looks like a Bergman beauty. He has written three books about society, industry, the future. He is a world-class sailor and plays a folk guitar. At 34, he became president of Sweden's largest insurance company. At 36, he...
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