International: Up Down Under

On the theory that Australians ought to take more pride in their country, a government and private-industry group early this month launched a $4.2 million campaign that is supposed to whip Aussies into a chauvinistic frenzy. Bumper stickers and ballpoint pens bearing the slogan LET'S ADVANCE AUSTRALIA are being distributed, and the air waves will soon be flooded with television commercials citing assorted contributions that Australians have made to world progress, such as the invention of a sugar cane harvesting machine. A theme song composed by a Melbourne advertising executive exhorts citizens:

There's a million things that you can do To help...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!