Americana: A Star Is Born

"Who the hell is Rula Lenska?" The question was first asked on the air by Detroit TV News Anchorman Don Lark, then echoed in print by Washington Post Columnist Roger Rosenblatt. She is, as many TV watchers know, a glamorous redhead who appears regularly in commercials for Alberto VO5 hair spray. She tosses her long locks, identifies herself as R-u-ula Lenz-z-zka and speaks of herself as though she were a famous actress. But, as the newscaster asked, who is she?

Chicago Adman David Lewis knows the answer, and he is telling everyone who will listen: Rula Lenska is the 31-year-old daughter of...

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