Show Business: The Formula: Subscribe Now!

If Boston manages to complete a palace of culture or two, its next problem will be to find people to fill the seats. Opening the box office windows is not enough. Theater, dance, opera and musical companies throughout the country are rapidly discovering that survival means subscriptions. Patrons who will pay for four or five performances well in advance mean, quite literally, money in the bank, and a performing group has the security of knowing that it will have an audience for experimental works, not just Pavarotti or Horowitz. Admits Ruth Hider, New...

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