Business: Coupon Craze

Up in the air with half fare

An enterprising troop of 71 travelers from Frankenmuth, Mich., chartered a bus to Saginaw, where they boarded a United Airlines flight for the 21-minute, $25 puddle jump to Flint. There they were met by their bus and returned to Frankenmuth. One night last week, 55 travelers plunked down $20 each for the 11:30 p.m. United flight from Akron to Cleveland, a 22-minute trip that normally draws about four paying passengers a week. The attraction was not Cleveland's glamorous night life.

These people were all rushing to get the famous half-price coupons, which entitle the traveler to...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!