Business: Coupon Craze

Up in the air with half fare

An enterprising troop of 71 travelers from Frankenmuth, Mich., chartered a bus to Saginaw, where they boarded a United Airlines flight for the 21-minute, $25 puddle jump to Flint. There they were met by their bus and returned to Frankenmuth. One night last week, 55 travelers plunked down $20 each for the 11:30 p.m. United flight from Akron to Cleveland, a 22-minute trip that normally draws about four paying passengers a week. The attraction was not Cleveland's glamorous night life.

These people were all rushing to get the famous half-price coupons, which entitle the traveler to...

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