Television: Cable TV: The Lure of Diversity

A fifth of all viewers—and nearing the real takeoff point

In Boston on most nights through the spring and summer, TV baseball fans can alternate between cheering for their beloved Red Sox on Channel 38 and booing the hated Yankees, playing a different team in a different city, on Channel 11. In New York suburbs, minority audiences or the merely curious can sample Spanish-language interview shows or a Korean variety hour or instruction in yoga. In Castro Valley, Calif., older viewers can tune in a weekly program of panel discussions and entertainment produced by...

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