Business: Erasable You

Ink that isn't

Imagine the possibilities: signed business contracts could be unsigned, handwritten wills could be rewritten, love letters could hurriedly be made more (or less) loving just before mailing. Boston's Paper Mate, a division of Gillette Co., one of the largest U.S. penmakers, will launch this spring a new $1.69 refillable pen whose ink is erasable. A $5 million ad campaign for the Eraser Mate will push it as a boon to students, to those who fill out many forms, and indeed just about anyone who needs what the company says "could be...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!