Business: Erasable You

Ink that isn't

Imagine the possibilities: signed business contracts could be unsigned, handwritten wills could be rewritten, love letters could hurriedly be made more (or less) loving just before mailing. Boston's Paper Mate, a division of Gillette Co., one of the largest U.S. penmakers, will launch this spring a new $1.69 refillable pen whose ink is erasable. A $5 million ad campaign for the Eraser Mate will push it as a boon to students, to those who fill out many forms, and indeed just about anyone who needs what the company says "could be...

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