Press: Split Personality

A Franco-American Look

The logo is the same, and so is the commitment to pictures. Occasionally it flashes the informality and common touch of its popular predecessor. But in many respects the new Look, back this week after seven years, is a magazine with a split personality. As if to emphasize the fact, the first issue is being sold under two different covers. Look East, distributed as far as the Rockies, features the late Nelson Rockefeller, while Patricia Hearst smiles from the cover of Look West.

The new Look is the gamble and brainchild of...

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